Hi I’m Sue O’Very. I’m mom to Heidi and adorable Japanese Chin named Kiwi. I’m a published author, notion designer, YouTuber, the BERNINA Embroidery Software V9 Expert, a BERNINA and bernette Ambassador, Craftsy Instructor, Daylight company Ambassador, LauraStar Ambassador, Oliso partner, sewing and In the Hoop pattern designer. Sookie is a nickname for Susan and I love bumble bees, so my nickname is Sookie Bee, hence the bee logo!

Sewing has been a part of my life since I was 6 years old. I began my professional career as a costume designer at Busch Gardens, Tampa, Fl. After years of working as a costume designer, I became a sales manager for a sewing machine dealer. While enjoying the home sewing industry, I wanted to get back into the fashion industry. I worked for a leather manufacturer and spent most of my time in China on the factory floor as their Creative Director. Once the business changed the direction I was once again searching for a place to share my talent. I landed a Technical Designer position for VF Imagewear working with Harley Davidson and Team sports apparel and worked there until my daughter was born.

After Heidi was born in 2009, I wanted nothing more than be a full-time mom. I continued to teach sewing locally and before long I officially created my brand and have been living the dream ever since. Devoting all my time to being a mother and small business owner my brand grew from designs, to In-The-Hoop projects, sewing and serger patterns, books, and notions!

I’m proud to say I work with many amazing companies and enjoy my continuing journey in this sewing life:

What I love even more is being with sewing students and machine embroidery enthusiasts. If you ever get the opportunity to meet me, you will find I’m full of life, sewing knowledge, and a few jokes too!